Marie Curie // Meganav Redesign

Marie Curie came to us for assistance in redesigning and organising their website. Being a charitable organisation that provides care for people with terminal illnesses and their families, the website is very content-rich. This content was targeted towards a multitude of user groups, such as: people with terminal illnesses, carers, healthcare professionals, and volunteers.

Their main challenge was ensuring the content was user friendly and intuitive for all those who needed to consume it.

Our consultants worked to improve the information architecture and navigation of the website. The project started with a thorough discovery phase. This included conducting: stakeholder interviews, competitor analysis, analytics data review, an expert review on the existing site and remote card sorting.

Thereafter, the meganav was redesigned, and so clickable prototypes were built, and usability testing was conducted. This was all to ensure a user-friendly design that was easy to navigate.

Our team created detailed wireframes optimised for veterinarian users. Wireframes were created for the main navigation as well as for designing a new homepage dashboard. The general layout and structure of the deeper level pages were redesigned too.

This meant the participants were able to provide relevant and useful feedback, since they understood better how the new navigation proposal would work.

The usability testing focused on the full user flow, in order to understand how users navigate to reach certain goals. This was done in a lab environment, together with the UX researcher, ensuring the oversight that was needed in this case.

The results were positive, as participants found the site intuitive and useful. Data also backed this up, as the completion rate was 93.3% across all tasks.