US Integrity identified suspicious behaviour by analysing the changes in betting data against a benchmark of usual betting activity in order to keep sporting competition fair and transparent. They were looking to redesign the user experience of their website and mobile platform so that it was an easier, smoother experience.
The key areas of improvement were around ease of use, accessibility and engagement. They wanted to ensure the user is confident that they will be notified of integrity flags as they happen, and offer them flexibility to access data and reports wherever they are. As their offering focuses on information exchange, they wanted this process to be as intuitive and simple as possible, so they reached out to UX Connections to make that happen.