UX Research

What is UX Research

In today’s digital age, businesses are increasingly realising the importance of creating products and services that offer a great user experience. UX research is a critical component of this process, helping businesses to understand their users’ needs, preferences, and behaviours, and to design products and services that meet those needs.  In addition to exploring the definition of UX research, in this article we’ll look at topics such as why UX…

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UX and UI

UX and UI: What is the Difference

In the digital age, UX and UI are buzzwords that have gained a lot of traction in the design industry and beyond. These two terms are often used interchangeably by people, but they have distinct meanings and roles in the design process. We as a UX agency cannot emphasise enough the difference between them. Understanding them both is essential for creating successful digital products. As a rule, UX and UI…

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Uncovering the ‘Psychology’ of GPT-3

Abhinav Raj, Writer @uxconnections The general intelligence quotient of OpenAI’s GPT-3 was put to test by researchers at the Max Planck Institute of Biological Cybernetics, producing some startling results. The study of psychology has been always associated with biological beings—such as humans and animals. However, researchers at the Max Planck Institute have attempted to delve into the psychology of OpenAI’s natural language processing tool, GPT-3, to test its cognitive abilities. …

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Consultant Profile: Sophie Curzon

As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey.  Meet Sophie. UX Connections Consultant Profile – Sophie Curzon from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and how did you get to where you…

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UX Consultants

What does a UX Consultant do and why is it important to hire one?

As technology continues to advance and permeate every aspect of our lives, the importance of creating an exceptional user experience (UX) has become more crucial than ever before. UX consultants are professionals who specialize in this area and help organizations improve their product and service offerings by creating a seamless user experience. In this article, we will explore what UX consultants do and why it is important to hire them.…

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Recipe for a Cozy Game

How do you wind down after a busy day of work? Maybe it’s reading a book, or watching your favourite show on Netflix. Perhaps you enjoy de-stressing through baking or painting. We all crave a break from reality every once in a while. For some, video games provide this escape. More recently, there has been an emergence of “cozy games” as a category for games specifically designed to create a…

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Consultant Profile: Patch McCabe

As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey.  Meet Patch. UX Connections Consultant Profile – Patch McCabe from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and how did you get to where you…

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Consultant Profile: Felipe Fernandez

As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey.  Meet Felipe. UX Connections Consultant Profile – Felipe Fernanadez from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and how did you get to where you…

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UX Definition

The Definition of UX and Everything Else You Need to Know

Surely you have encountered the term UX or User Experience in a work conversation or in a Medium article. As a UX agency, we understand that you might wonder what they really mean. Therefore our UX consultants are going to answer all these questions for you – not only providing their understanding of UX but also other jargon they use. Let’s cut to the chase! What does UX mean? The…

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Consultant Profile: Lauren Nicholson

As a continuation of the series where we interview our UX experts, we spoke to a member of our team who’s been here since 2019, worked on numerous projects in a variety of industries, and leads our office in New York! Meet Lauren. UX Connections Consultant Profile: Lauren Nicholson from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and…

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Environmental Responsibility of UX Designers

The Environmental Responsibility Of UX Consultants

As we have chosen to support a sustainability-focused charity this quarter, we wanted to dig a bit deeper in how sustainability and UX can work together. Thus, we had a chat with some of our UX consultants about how sustainability and tech intertwine, discussing how to be sustainable as a UX designer, and some personal tips on things one can do as an individual. How can tech help with sustainability?…

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Consultant Profile: Mae Foster

As a continuation of our series where we interview our own consultants, we recently spoke to the UX Connections team member who has worked on a multitude of projects for UX Connections. We spoke for a while about her journey to UX, where she finds inspiration, and her growing expertise in user research.  Introducing, Mae. UX Connections Consultant Profile: Mae Foster from UX Connections on Vimeo. Where did your interest…

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SEO and UX: A Brief Overview

In recent years, it has become increasingly clear that SEO is a ranking system which is constantly evolving, and that every business is trying to get it right as the benefits it brings are enormous. What was once a practice that involved using a never-ending amount of links, or making a dedicated keyword page, now involves a long list of factors to be taken into account – one of which…

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BT Skills For Tomorrow: The Customer Journey

On March 29th, our Managing Director, Chris Sainsbury, will take part in a LinkedIn Live in association with the Skills For Tomorrow video he made in collaboration with BT (watch that here). In the lead up to the exciting event, we want to share some of the key insights he gives, specifically those to do with the customer journey.  The customer journey is defined by Chris as a way for…

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UX consultant sharing knowledge of UX design and research

BT Skills for Tomorrow Interview Featuring Chris Sainsbury

London – 18 February 2022. Chris Sainsbury, the founder and managing director of UX Connections, is featured in the latest interview of Skills for Tomorrow from BT, talking about customer journey with an eye to providing practical advice and helping businesses from a UX perspective. Skills for Tomorrow is a platform of BT that offers free courses to people who look to enhance their digital capability. It aims to assist in…

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useful user personas

How to conduct research for useful user personas

When executed correctly, Personas can offer a valuable insight into your product’s requirements, outline the behavioural patterns of your users and in some cases even change the trajectory of a project. In this two-part series we explore the process we recently used at UX Connections to create useful user personas for a multinational client. “Having gone out into the wide world to understand your users’ lives, motivations and environment, a big…

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volume control reddit

What can Reddit users teach us about good UX design?

Do on-screen volume controls need an update? Over the month of June, Reddit users over at r/ProgrammerHumor have been competing to reimagine volume controls. Witty, delightful and often infuriating, they’ve invented the most un-user-friendly volume controls ever to grace a screen.   So what can we learn from these whimsical designs? Is the volume slider due an update? Industrial designer Dieter Rams came up with the 10 commandments of good…

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Taking UX Connections Abroad!

A look back on our trip in Amsterdam Day 0 At 4PM I left my desk to catch my flight from Heathrow. Meeting with the rest of the team (Chris, Claire, Hayley & Liza) on the way there, our excitement slowly built up as we moved from station to station on the underground tube. Arriving at the airport we quickly passed all our checks, had a meal and began the…

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Do personas denote cultural standards?

Do personas denote cultural standards?

Personas are an incredibly useful modelling tool for representing complex networks of interaction and configuration. They enable designers to examine conceptual design ideals in a representational framework. Behavioural patterns and mentalities of real individuals are embodied, with an eventual focus on the attainment of goals. As maintained by Cooper: ‘One of the most critical tasks in the modelling of personas is identifying goals and expressing them succinctly.’ Goals and emotional…

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anthropology and UX

Anthropology and User Experience

Why Anthropologists are perfectly trained for a profession they’ve never heard of As an Anthropology graduate, I’m used to the questions about what it is I actually do, and what a practicing anthropologist actually is. Even my father, when I told him my decided vocation replied, “What the hell is that?” … And the confusion is not entirely unwarranted. Anthropology as a discipline is incredibly varied, and spans a gambit…

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