

In today’s digital age, businesses are increasingly realising the importance of creating products and services that offer a great user experience. UX research is a critical component of this process, helping businesses to understand their users’ needs, preferences, and behaviours, and to design products and services that meet those needs. In addition to exploring the definition of UX research, in this article we’ll look at topics such as why UX…

Consultant Profile: Zohrane Dyer
As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey. Meet Zo. UX Connections Consultant Profile – Zohrane Dyer from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and how did you get to where you…

UX and UI: What is the Difference
In the digital age, UX and UI are buzzwords that have gained a lot of traction in the design industry and beyond. These two terms are often used interchangeably by people, but they have distinct meanings and roles in the design process. We as a UX agency cannot emphasise enough the difference between them. Understanding them both is essential for creating successful digital products. As a rule, UX and UI…

Consultant Profile: Sophie Curzon
As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey. Meet Sophie. UX Connections Consultant Profile – Sophie Curzon from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and how did you get to where you…

What does a UX Consultant do and why is it important to hire one?
As technology continues to advance and permeate every aspect of our lives, the importance of creating an exceptional user experience (UX) has become more crucial than ever before. UX consultants are professionals who specialize in this area and help organizations improve their product and service offerings by creating a seamless user experience. In this article, we will explore what UX consultants do and why it is important to hire them.…

Recipe for a Cozy Game
How do you wind down after a busy day of work? Maybe it’s reading a book, or watching your favourite show on Netflix. Perhaps you enjoy de-stressing through baking or painting. We all crave a break from reality every once in a while. For some, video games provide this escape. More recently, there has been an emergence of “cozy games” as a category for games specifically designed to create a…

Three Female Leaders Changing the Australian Tech Industry
As part of our Women in Tech campaign, we’d like to highlight the female leaders in the industry who are making meaningful differences. Three mentions coming from our Australian office are featured in this article, but please head over to our UK, US and Swedish editions if you are interested in stories of women in tech! Melanie Perkins (source: https://femaleonezero.com/business/this-woman-has-designs-on-the-world) Melanie Perkins is the founder of Canva, the new,…

Three Female Leaders Changing the US Tech Industry
As part of our Women in Tech campaign, we’d like to highlight the female leaders in the industry who are changing the game and also the world. You will find three mentions coming from our US office in this article, but feel free to head over to our UK, Australian and Swedish editions to read more stories about women making waves across the global tech industry! Gwynne Shotwell (source: https://www.nasa.gov/content/national-space-council-users-advisory-group/membership_roster_g_shotwell/)…

Three Female Leaders Changing the UK Tech Industry
As part of our Women in Tech campaign, we’d like to highlight the female leaders in the industry who are changing the game and also the world. This article includes three mentions coming from our UK office, but feel free to head over to our US, Australian and Swedish editions to read more stories from women of different backgrounds! Anna Boden (source: Anne Boden/Starling Bank via https://www.altfi.com/article/8487_starling-is-not-for-sale-says-anne-boden-in-new-chapter-of-her-book) Founder of Starling,…

Women in Tech: Charities We’re Supporting
To kick off our Women in Tech campaign, UX Connections is donating to four charities that stand with women and girls just as we do. Donations are made from each of our offices in London, Gothenburg, New York and Sydney as we want to support and make an impact on the local communities. Join us if you have the same faith! UK: Tech She Can Launched in 2018, Tech…

Consultant Profile: Patch McCabe
As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey. Meet Patch. UX Connections Consultant Profile – Patch McCabe from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and how did you get to where you…

Consultant Profile: Felipe Fernandez
As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey. Meet Felipe. UX Connections Consultant Profile – Felipe Fernanadez from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and how did you get to where you…

The Definition of UX and Everything Else You Need to Know
Surely you have encountered the term UX or User Experience in a work conversation or in a Medium article. As a UX agency, we understand that you might wonder what they really mean. Therefore our UX consultants are going to answer all these questions for you – not only providing their understanding of UX but also other jargon they use. Let’s cut to the chase! What does UX mean? The…

UX Connections now listed on DesignRush!
UX Connections is happy to announce we are now listed on DesignRush! The platform lists verified agencies that are trusted by the top brands across the globe. As a UX agency with offices in London, Sydney, New York and Gothenburg, we offer UX research and UX design services to support both B2B and B2C customers, embedding our UX consultants and providing flexible, scalable expertise in all areas of UX. You…

UX Connections’ Trip to Dubai!
Our week in Dubai as a full team was packed full of exciting experiences. Bringing together our London, Gothenburg, New York and Sydney offices, our excursion was definitely one to remember. Read on to get a feel for what we got up to over there! Design Week One of the first things we did during our Dubai trip was visit Dubai Design Week. It was an interesting mix of all…

The User Experience of Emirates
The UX Connections team recently arrived in Dubai, and the journey here was quite something. Continuing on with our Down in Dubai: UX Inspirations series, we thought we’d carry out a review – specifically, the user experience of Emirates. Emirates: A History Emirates as a company is known for its luxurious customer experience. One of two flag carriers of the United Arab Emirates, it is the largest airline in the…

UX Connections’ Dubai Bucket List
Since our trip to Dubai is getting closer, our team has started looking into some of the exciting things we can get up to whilst we’re there. Most of us have never visited Dubai, so we want to get the full tourist experience, and see some of Dubai’s famous places and spaces! So, as part of our Down In Dubai: UX Inspiration series, we thought we’d make a ‘bucket list’…

Why choose UX services from UX Connections?
Here at UX Connections, we provide a unique offering to customers. Since we are a specialised UX agency, there are several advantages to hiring us. These include: Specialists in UX and UI Design and Research We are experts in our field, making sure to do a thorough job and ensure that the user is the main priority throughout the entire process. We are their voice, and we work to bridge…

Dubai Design Week 101: Everything You Need to Know
Continuing our Down in Dubai: UX Inspiration series, we’re focusing on one thing we are all very excited for – Dubai Design Week 2022. It’s the largest creative festival in the Middle East, and we’ll be attending it in person during our time in Dubai! For this reason, we thought we’d share with you the key themes of the event, and everything else you need to know about it if…

Five Incredible Tech Innovations You’ll Find in Dubai
The Middle East has always been a place for innovation and invention, and not many people realise just how many things we know and love today were founded there. For example, Abbas Ibn Firnas made the world’s first ever flying machine in 875 AD – a core necessity for the invention of the modern aeroplane. Dubai, a major Middle Eastern city that has built a reputation for futuristic technology, is…

How the Middle East is Becoming an Innovation Hub
The Middle East region is home to some of the most innovative, forward-thinking cities in the world, but also to those who are up-and-coming in terms of future vision. So, as part of our ‘Down in Dubai: UX Inspirations’ series, we wanted to take a closer look at how the different Middle Eastern countries are creating various types of innovative solutions. Innovation, in its most simple sense, is about creating…

Going Global: The UX Connections Team Takes Dubai!
We are more than excited to announce that this coming November, the UX Connections team will be taking a trip across the globe to Dubai! An international hub known for its futuristic architecture and never-ending innovation, we are so excited to experience everything Dubai has to offer as a team. So, here’s the first post in our Down in Dubai: UX Inspirations series! With its forward-thinking focus, Dubai is commonly…

Consultant Profile: Lauren Nicholson
As a continuation of the series where we interview our UX experts, we spoke to a member of our team who’s been here since 2019, worked on numerous projects in a variety of industries, and leads our office in New York! Meet Lauren. UX Connections Consultant Profile: Lauren Nicholson from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and…

What the Future Looks Like for the Fashion-Tech Industry
As technology constantly evolves and continues to ingrain itself deeper and deeper into our everyday lives, almost every industry is finding itself having to (or even wanting to) incorporate it into their process. When it comes to the fashion industry, this means that more companies are using tech to improve the creation process, personalise the e-commerce experience, or predict the future of customer interest. No matter how or why they…

How the Fashion Industry Continues to Develop its User Experience
Lifting the curtain of 2022 fashion week, New York has brought the world’s focus back to fashion. The dazzling catwalks and new collections that set the trends for the coming spring are splashed across the front page of almost every magazine. Here at UX Connections, we are not going to compare which brand has done a better job at fashion week, or which designer has more aesthetic designs, since that’s…

NFTs: The Developing Relationship Between Fashion and Tech
Over the past few years, the world has been becoming evermore digital and taken a big step toward the future. Things such as art, music, and photography have all taken steps towards digitalisation, so why not the fashion world? For the first article in our FashionXTech miniseries, we’ll be taking a look at how fashion has done just that, with the sudden creation of NFTs – and don’t worry if…

Future Trends and Innovation in the Automotive Industry
In our latest Automotive Worldwide Series, we have discussed in depth the UX in automotive and have had a bird’s eye view of the industry in certain booming cities. (Check those articles out if you haven’t!) Now it’s time for us to turn our heads fully forward and look ahead to the future. There are trends that have been lurking around and we believe are about to change the landscape…

Sydney’s rainiest year to date – UX Connection’s commitment to limiting consultant’s contribution to global warming
How UX Connections is limiting consultant’s contribution to global warming With Sydney on track to break its annual rainfall record, and record breaking heat-waves in the northern hemisphere, we are continuing to experience the catastrophic effects of climate change. At UX Connections AU, we are committed to being mindful of our impact on the environment and encouraging conversation around our environmental responsibilities. We spoke with some of our UX consultants…

As AI Grows, So Must Our Code of Ethics
Artificial Intelligence Artificial Intelligence (AI) is reshaping businesses and society as we know them. Caught up in a paradigm of rapid adoption and scaling, are ethical considerations taking a backseat in this race for digital superiority? In June 2022, Google engineer Blake Lemoine was sacked by the tech giant for claiming that its transformer-based neural model LaMDA (Language Model for Dialogue Applications) was sentient. Since June, Lemoine has raised numerous…

Worldwide Automotive: Motor Shows
If you are a car enthusiast, there are probably a few days that you mark in your calendar for motor shows. Since, for people who are passionate about cars, motor shows are experiential events where they can witness the debut of new models, eye the out-of-reach concept cars and even rare classics. Do not worry if you are new to the community and don’t know where to start. We will…

Worldwide Automotive: The Ownership Experience
In the last decade we have seen a change in the way we use and interact with transportation. Ride sharing services, such as Uber and Bolt, have become more common in the modern, digital world. However, digitalisation is not the only driver of change. Sustainability also plays a major role in the changes we see. More and more people decide to not own cars of their own because of the…

Australian Automotive: Incredible Innovations
In the late noughties, the electrification of the automotive industry reinvigorated a movement in Australia. With their huge supply of lithium, it seemed obvious that the nation would begin shifting focus to electric vehicle production. This, in turn, encouraged a steady increase of automotive businesses and startups all across the country. This article will look at how automotive technology startups have been working to define a new age in the…

The Environmental Responsibility Of UX Consultants
As we have chosen to support a sustainability-focused charity this quarter, we wanted to dig a bit deeper in how sustainability and UX can work together. Thus, we had a chat with some of our UX consultants about how sustainability and tech intertwine, discussing how to be sustainable as a UX designer, and some personal tips on things one can do as an individual. How can tech help with sustainability?…

Sneak-peak into IOS 16: Accessible Apple
“Accessibility is a fundamental right, and we’re always pushing the boundaries of innovation so that everyone can learn, create and connect in new ways.”- Tim Cook, Chief executive officer at Apple Ahead of Apple’s 2022 Worldwide Developers Conference and in time for Global Accessibility Day, Apple have previewed a range of powerful updates designed for people with physical disabilities. The new set of accessibility design features will be released later…

BeReal: The UX Perspective
BeReal is a new, upcoming app that aims to offer a more ‘realistic’ approach to social media. Unlike other apps where editing, scrolling and stalking is rife, BeReal is focused on ‘authenticity’ and keeping up with the genuine day-to-day lives of friends and family. As we’re a UX design consultancy, who keep an eye out on the latest tech trends and developments, we wanted to take a look at the…

The Metaverse: How It Can Be Shaped by UX Designs
Metaverse became a buzzword as Mark Zuckerberg made the announcement that Facebook would be renamed as Meta. All of a sudden, everybody is talking about the Metaverse, and everyone is looking forward to the new era. UX Connections is no exception as we are keen on tech and design. However, we as a UX design agency, would like to place focus on how UX can help in the development of…

SEO and UX: A Brief Overview
In recent years, it has become increasingly clear that SEO is a ranking system which is constantly evolving, and that every business is trying to get it right as the benefits it brings are enormous. What was once a practice that involved using a never-ending amount of links, or making a dedicated keyword page, now involves a long list of factors to be taken into account – one of which…

Consultant Profile: Lisa Nordgren
As a continuation of our series where we interview our own consultants, we recently spoke to the UX Connections team member who has been part of the creation of our Gothenburg office. We spoke for a while about her journey to UX, how she is always improving as a designer, and much more. Read on to see what she had to say. Meet Lisa. UX Connections Consultant Profile: Lisa Nordgren…

UX Connections: Business Achievements 2021
As a final goodbye to 2021, we thought we would do a roundup of our biggest achievements over the past year. Sometimes, you don’t realise how far you’ve come without processing everything that you’ve achieved, and so we thought we would compile a list of some of the standout moments of the last twelve months. We can’t wait to see what 2022 will bring us, but we also see it…

UX Highlights 2021
When the world changed back in 2020, there was a shift in focus for a lot of us. Things that brought us so much stress and worry no longer mattered in the grand scheme of things, and it was more about using our time to learn new skills, find new hobbies and rediscover that childlike joy of our favourite things. Since a lot of our time is still spent inside…

Spotify: The User Experience
As a continuation of our Swedish Design Series, we thought we’d take a deep dive into one of Stockholm’s most successful start-up tech companies: Spotify. Back in 2006, there was a huge problem hitting the music industry: pirating music, a.k.a downloading it illegally for personal consumption. This meant that music artists, both small and large, were earning less and less income from their music. So, they decided to create a…

The Magic of a Unicorn: How Sweden’s Fintech Industry is Taking Over the World
Sweden is one of the world’s leading forces in the fintech industry. Due to their quick adaption of the new financial technologies, it might soon become the first cashless economy in the world! The capital city of Stockholm is known for the various Unicorns that have been built up within the city borders. A Unicorn, in this context, is a start-up that went through scale-up and eventually grew into a…

The Customer Journey of IKEA
The IKEA customer journey from a UX point of view with consultant insights shared.

Spotify’s TikTok Feature
Spotify are the next tech giant to be seen developing their own TikTok-esque feature for mobile apps.

Spotify Car Thing
Spotify are releasing their first physical device to play your music in the car without using your phone.

The Problem with Passwords: Microsoft’s New Security Feature
Microsoft are enabling users to stop using passwords and opt for safer and easier forms of authentication

What Makes a UI ‘Intuitive’?
Is an intuitive UI one that is heuristic, one created to cater to instincts or one that feels familiar?

How Augmented Reality Relies on User Experience
Augmented Reality is slowly overtaking virtual reality. It’s set to dominate the technological world and user experience is where it starts.

Innovations in Voice Design
We recently attended the Innovations in Voice Design event, here are our main takeaways.

The Joint Futures: A holistic design conference
UX Connections had the opportunity to attend the Joint Futures: A holistic design conference organised by Elisa in Helsinki Finland on September 3rd-4th.