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Consultant Profile: Lauren Nicholson

As a continuation of the series where we interview our UX experts, we spoke to a member of our team who’s been here since 2019, worked on numerous projects in a variety of industries, and leads our office in New York! Meet Lauren. UX Connections Consultant Profile: Lauren Nicholson from UX Connections on Vimeo. Okay, let’s start off with the basics – where did your interest in UX start, and…

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Worldwide Automotive: The Changes In The In-Car Experience

In the same way smartphones are almost unrecognisable from their predecessors 20 years ago, car interiors have also undergone a similarly seismic shift over the same period. To the point where the only commonalities are a seat, pedals, and a steering wheel, and even these could be on the chopping block soon with the advent of autonomous cars. The images below show a Mercedes S class in 2002, considered by…

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Worldwide Automotive: The Ownership Experience

In the last decade we have seen a change in the way we use and interact with transportation. Ride sharing services, such as Uber and Bolt, have become more common in the modern, digital world. However, digitalisation is not the only driver of change. Sustainability also plays a major role in the changes we see. More and more people decide to not own cars of their own because of the…

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Australian Automotive: Incredible Innovations

In the late naughties,  the electrification of the automotive industry reinvigorated a movement in Australia. With their huge supply of lithium, it seemed obvious that the nation would begin shifting focus to electric vehicle production. This, in turn, encouraged a steady increase of automotive businesses and startups all across the country. This article will look at how automotive technology startups have been working to define a new age in the…

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Worldwide Automotive: The E-Commerce Experience

The creation and advancement of the internet has completely changed the buying process in most industries, even automotive. Since we’re in the middle of our Worldwide Automotive campaign, we thought we would take a look at these adaptations, comparing and contrasting the different e-commerce experiences of car buying and selling websites. The user experience of these sites is an integral part of their success, as the user has to be…

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Automotive Dealerships: The User Experience

The way in which customers are buying vehicles is changing, with consumers now, more than ever, moving away from the traditional dealership model. All the way back in 2015 an accenture survey found that 75% of drivers polled would consider conducting the entire car-buying process online. You only need to look at the astronomic growth of heycar, cinch etc.. to see that the industry is heading in that direction.  A…

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BeReal: The UX Perspective

BeReal is a new, upcoming app that aims to offer a more ‘realistic’ approach to social media. Unlike other apps where editing, scrolling and stalking is rife, BeReal is focused on ‘authenticity’ and keeping up with the genuine day-to-day lives of friends and family. As we’re a UX design consultancy, who keep an eye out on the latest tech trends and developments, we wanted to take a look at the…

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BT Skills For Tomorrow: The Customer Journey

On March 29th, our Managing Director, Chris Sainsbury, will take part in a LinkedIn Live in association with the Skills For Tomorrow video he made in collaboration with BT (watch that here). In the lead up to the exciting event, we want to share some of the key insights he gives, specifically those to do with the customer journey.  The customer journey is defined by Chris as a way for…

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Consultant Profile: Lisa Nordgren

As a continuation of our series where we interview our own consultants, we recently spoke to the UX Connections team member who has been part of the creation of our Gothenburg office. We spoke for a while about her journey to UX, how she is always improving as a designer, and much more. Read on to see what she had to say.  Meet Lisa. UX Connections Consultant Profile: Lisa Nordgren…

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useful user personas

How to conduct research for useful user personas

When executed correctly, Personas can offer a valuable insight into your product’s requirements, outline the behavioural patterns of your users and in some cases even change the trajectory of a project. In this two-part series we explore the process we recently used at UX Connections to create useful user personas for a multinational client. “Having gone out into the wide world to understand your users’ lives, motivations and environment, a big…

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Highlights from Digital Shoreditch 2015

Our highlights from Digital Shoreditch 2015

UX for your Granny, escalator experiences and augmented reality — here are our highlights from Digital Shoreditch. “Let’s Get Real! Groundbreaking Virtual and Augmented Reality” By Daniel Cheetham (Head of Interactive, Happy Finish) Virtual Reality was impossible to ignore at Digital Shoreditch this year. From the moment William Hill handed out those google cardboards it was clear that VR would be to digital shoreditch what Meerkat was to SXSW. One of our…

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Future of Web Design

The Future of Web Design 2015

UX Connections had the opportunity to attend the FOWD 2015 conference in London this April, an excellent conference for anyone in the web design and development community. With a packed two days of informative talks and activities, here are some of our highlights. “Clear cache and refresh — getting started with designing in the browser” By Flurin Egger and Adrian Egger “Unlike programs that need a license, the web will…

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Key flaw in the new Macbook user experience

The key flaw behind the latest Apple Macbook user experience

Apple have produced some of the most iconic designs of the past 20 years, and their UX teams generally produce fantastic experiences. However, the latest Macbook release has revealed one key flaw which shows: Maybe user experience isn’t any longer Apple’s top priority? The Golden Rule of UX — “Always Design For The Context Of Use.” This is soon to be a conversation you will hear in libraries, offices and workspaces around…

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