Interesting Uses of Augmented Reality in Industries
Augmented reality is a cutting-edge technology that is offering users amazing opportunities and digitally enhanced possibilities across different industries.
What ‘The Next Rembrandt’ Tells Us About Art and AI
Revisiting the project amid the pandemic, has our view of virtual art changed?
VR is Not Dead
Embraced by commercial and medical sectors, VR is a young technology on the rise
Immersive Storytelling Reduces VR Cybersickness
New research says immersive storytelling reduces cybersickness for novice VR gamers
How could augmented reality change the way we shop?
Augmented reality (AR) is set to become a major feature on the high-street soon, thanks to the likes of Ikea and Gap.
Rocking about the AR tree
It’s the most wonderful time of the year. But yuletide joy comes fraught with festive stress, not least when it comes to buying the tree.
VR Journalism: A passing fad or a new kind of story-telling?
Journalism is the latest industry to try its hand at VR, but can it provide users with a better news experience?
Snapchat’s 3D World Lenses: AR for advertisers
If you’re a regular Snapchatter, you’ve probably wasted some time with a dancing hotdog. Now, Snapchat is inviting brands to create their own, in a form of advertising that could actually be a fun user experience.
Touching the Virtual World
VR creators have mastered sight and sound in the virtual world, but is it possible to introduce a third sense to the equation? Last week, a few of our team members went to go check out…
VR Videos: are viewers experiencing the whole 360°?
Lara Williams, Editor-at-large A new feature on Youtube allows VR producers to see where their viewers are looking, but what are the findings? VR videos add a whole new depth of experience to viewers, immersing them in a 360-degree experience that can put them in the midst of epic battles or fantasy worlds. But how much of that experience is, well, experienced by the viewer? VR and 360-degree video producers…