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Specialist UX Research & Design Services //

Automotive

Our UX consultants integrate seamlessly with your team to design intuitive, high-performance digital products for the automotive industry. We support in-house teams with specialised skills, fresh perspectives, and proven design methodologies, whether for in-vehicle systems, connected services, or marketing platforms.

Automotive client user
UX for Automotive

We work closely with automotive teams to provide the UX expertise needed for smarter, more connected user experiences. Whether you need a dedicated consultant or a flexible team, we scale our support to match projects of any size, from in-car interfaces to digital retail platforms.

How we've worked with Automotive

Accelerate innovation

Quickly prototype and test new digital features for connected cars and mobility platforms.

Streamline digital retail journeys

Improve online car buying, booking, and service experiences to boost engagement and conversion.

Enhance driver experience

Design intuitive in-vehicle interfaces that reduce distraction and improve usability.

Ensure consistency across touchpoints

Create seamless, branded experiences from the dashboard to the dealership.

Access specialist skills on demand

Bring in UX experts with experience in automotive HMI, infotainment, and complex system design.

Drive better digital experiences

Connect with UX Connections to accelerate innovation and improve user journeys.

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Automotive

Videos

UX Connections: Automotive UX with Patch McCabe

In this thought-provoking video, UX expert Patch McCabe delves into the latest trends shaping the automotive industry, exploring how UX plays a pivotal role in enhancing the driving experience

UX Connections: Automotive UX with Chris Sainsbury

What is the value of UX in the automotive industry?
Trusted by our clients

We love working with our clients, understanding their unique needs and delivering for complex problems. Our agency capabilities in UX Research and Design help us execute digital transformation and tactical and strategic solutions from start to finish.

Automotive

Insights

How we can help

Find out how we can help you deliver success

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FAQs About Automotive UX

Yes, our UX team has experience designing intuitive, distraction-free in-car systems, ensuring safety and usability are always at the core.

A seamless digital experience is critical for modern automotive brands, from in-car interfaces to online configurators. Good UX helps build trust, improves safety, and enhances the buying journey.

Through user research and journey mapping, we streamline digital touchpoints like configurators and dealer locators, making the process effortless for customers.