
Designing for Delight: How Emotions Shape User Engagement in UX
Every emotion in user experience is a powerful tool—when orchestrated correctly, they transform interactions into lasting, meaningful connections.
Our thoughts around UX, technology and anything new. Plus in-depth perceptions shared by our managing directors and consultants.

Every emotion in user experience is a powerful tool—when orchestrated correctly, they transform interactions into lasting, meaningful connections.

Is the future of luxury fashion unfolding in a digital realm where virtual experiences redefine our concept of style?

Here we explore the key trends in betting technology that are shaping the future of this dynamic industry.

We are thrilled to announce that UX Connections has been recognized as the number one Usability Testing Company and User Research Agency

Artificial Intelligence (AI) aims to transform accessibility in design, but is it falling short? Explore the hidden challenges in achieving true inclusivity.

Explore how immersive design is revolutionizing art, blending digital and physical worlds into a captivating sensory experience.

In a volatile tech landscape, how can integrating user experience into IT strategies enhance efficiency, user satisfaction, and long-term success?

Discover how UX testing revolutionizes health and fitness apps, driving user engagement, satisfaction, and impressive financial returns.

Designing for all abilities is not just ethical; it’s essential. We explore the transformative power of accessibility in UX design.

The importance of providing a seamless and engaging user experience cannot be overstated.

As we journey further into the 21st century, the travel and tourism industry is undergoing a transformative shift driven by futuristic technologies.

Let us help you find the UX Agency in London that will work perfectly with you.

While soaking in the sunshine and pleasant weather in Lisbon, members of the UXC team also enriched their knowledge through insightful talks.

In early November, the UX Connections team set out on an adventure to the city of Lisbon, Portugal, for the much anticipated Web Summit 2023.

In today’s digital age, businesses are increasingly realising the importance of creating products and services that offer a great user experience.

As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey.

For many years, hiring and recruitment processes across industries have remained largely stagnant.

Ever since the unveiling of Neuralink, brain-computer interfaces in the world of tech have garnered significant attention and investment from institutions, academics, and venture capitalists from all over the world.

For most people, eyeglasses are a way to see the world around them with clarity—however, Cornell’s researchers have developed a way to outfit traditional eyeglasses to communicate with other users by recognizing silent speech patterns.

As the largest contributor to artificial intelligence (AI) growth in Europe, the UK has found itself at the forefront of pioneering innovation in the field of this emergent technology.

In the digital age, UX and UI are buzzwords that have gained a lot of traction in the design industry and beyond.

A new concept for augmented reality-based contact lenses proposed by researchers at the Ulsan National Institute of Science and Technology (UNIST) brings together wearable technology and AR like never before.

The general intelligence quotient of OpenAI’s GPT-3 was put to test by researchers at the Max Planck Institute of Biological Cybernetics, producing some startling results.

As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey.

As the UK’s ageing population continues to grow, this digital divide poses a significant challenge for businesses and policymakers alike. What can be done to bridge the gap and ensure that everyone can participate fully in the digital age?

Engineers at the University of Waterloo have developed ‘socially assistive’ robots that help children with learning disabilities focus better in classrooms.

The essence of every cozy game is ultimately how it makes the player feel, no matter the playstyle or difficulty. To understand the elements making these games memorable, I spoke with four of our UX Consultants who enjoy gaming in their free time.

As part of our Women in Tech campaign, we’d like to highlight the female leaders in the industry who are making meaningful differences.

As part of our Women in Tech campaign, we’d like to highlight the female leaders in the industry who are changing the game and also the world.

As part of our Women in Tech campaign, we’d like to highlight the female leaders in the industry who are changing the game and also the world.

To kick off our Women in Tech campaign, UX Connections is donating to four charities that stand with women and girls just as we do.

China has, reportedly, produced their first train powered solely by hydrogen.

As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey.

Following the success of the Starship’s wet dress rehearsal, SpaceX are edging ever closer to a trip to Mars.

This Spring we can expect the unveiling of Apple’s first product in the AR/VR market that has been seven years in the making.

A new concept for batteries that store gravitational potential energy could be a solution for a key issue with renewable energy sources.

Over the last few months, an incredibly intelligent AI called ChatGPT has taken the internet by storm. What will this open chatbot mean for the future?

There’s a new feature to the familiar Netiflix app; Games. We look into how it works, why it’s there and what this means for the future of the platform.

Experts in AI and foreign policy at Northwestern University and Brookings Institution suggest the creation of a code of conduct by world governments to moderate the use of deepfakes to combat digital disinformation.

The volatile, uncertain, complex and ambiguous business environment of the 21st Century requires overcoming technophobia and embracing the role of AI in building a society with more meaningful work and lifestyle.

The Modern Retail Awards have announced the nominees for this year, and we are thrilled to share that UX Connections have made it to the final three! Our project with Entain was named a finalist in the category of Best Customer Insight Strategy.

Central bank digital currencies (CBDCs) are on the rise across many developing and developed economies of the world. The UK government is considering following suit with its own “digital pound” stablecoin. But why?

The UK government is putting sustainability at the front with its £7 million freight innovation fund (FIF).

The ever-increasing reliance on autonomous technology beckons a thorough consideration of the socio-economic impacts of automation. MIT economists debate whether taxing robots can address income inequality in the face of increasing automation.

As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey.

Designing road-safe and reliable autonomous vehicles requires technology that will enable EVs to understand the environment around them. A novel deep-learning neural network by a team of international researchers allows EVs to detect objects with a stunning accuracy of 96%.

UX Connections is happy to announce we are now listed on DesignRush! The platform lists verified agencies that are trusted by the top brands across the globe.

What if the biggest threat to your business isn’t your competitors, but the digital experience you offer?

What if the biggest threat to your business isn’t your competitors, but the digital experience you offer?

What if the biggest threat to your business isn’t your competitors, but the digital experience you offer?

What if the biggest threat to your business isn’t your competitors, but the digital experience you offer?

What if the biggest threat to your business isn’t your competitors, but the digital experience you offer?

As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey.

As a continuation of the series where we talk to our UX experts, we spoke to a long-time UX Connections team member, and asked everything you’d need to know about their UX journey.

As a continuation of the series where we interview our UX experts, we spoke to a member of our team who’s been here since 2019, worked on numerous projects in a variety of industries, and leads our office in New York!

When undertaking any digital project, it is important to understand the audience who will be using the digital system. It is key to put the user at the centre of design decision making. User-centricity is vital for creating a product/service that is both compelling and functional.

Sometimes the most well-intentioned of acts can backfire. A poorly judged comment, taken out of context; a failure to ‘read the room;’ or simply being at the wrong place at the wrong time. All of these things can mean a person, or a brand, is left exposed or humiliated.

User experience design, or UX design, is defined as the comprehensive work that covers not only the actual “usability” of the product but also the entire process of delivering the product to the user.

So, to chime in with this year’s theme for International Women’s Day, I Choose To Challenge myself to advocate the importance of both gender and racial equality, both at work, and across the tech sector.

Whether you are new to, or are well-versed in the vagaries of teaching children at home, my team figured that since knowledge is power, it would be worth sharing ours.

UX Connections is delighted to introduce its inaugural report, ranking the Top Ten UX products of 2020.

In this article we talk through core UX best practices to follow when working as a UX Designer

The UK Government recently found itself in hot water for its ‘Rethink. Reskill. Reboot.’ Campaign.

Technology can lead, and enable, a revolution in remote-working.

The Modern Retail Awards have announced the nominees for this year, and we are thrilled to share that UX Connections have made it to the final three! Our project with Entain was named a finalist in the category of Best Customer Insight Strategy.

The UX Connections team will soon be over in sunny Dubai on our company-wide trip.

Chris Sainsbury featured in this recent Telegraph article about the return to the workplace.

Chris Sainsbury was recently asked to contribute to a Raconteur piece that considers the future of ‘Clean Rooms’.

Chris Sainsbury features in opinion-led piece called ‘The Future of Remote Working,’ quoting Chris alongside business leaders representing various agencies as well as a futurist and CEOs.

Yuko was interviewed about the role of UX Consultant, she talks about her favourite project and the skills she has learned.

Tech Monitor asked UX Connections’ Founder and Managing Director, Chris Sainsbury for his thoughts on VR in the workplace.

A research study carried out by UX Connections assessed the best user experience across web and apps to select the best of 2020.

UX Connections’ Founder and Managing Director, Chris Sainsbury discussed with the Financial Times the cloud computing service Gaia-X.