We use Card Sorting to understand how users categorize information. Participants are asked to organize content into groups that make sense to them and can also provide input on group and card names. Analysis of this data can help improve navigation systems or product listing, informing overall UX design decisions.
Card Sorting
What does card sorting do
Our card sorting test is designed to deliver real improvement quickly and efficiently to your website or app.
Define the goal – we like to have complete clarity on the objective
Recruit the participants – based on personas or audience insights
We use digital tools to run the card sorting exercise either remotely or in-person
Analyse the results and deliver the improved information architecture
Monitor performance and improve where necessary
Card Sorting Benefits
Content structure becomes user rather than business centred
Users find content quicker with more intuitive navigation labels, categories and placement
Cost efficient way to gather quick and valuable insights
FAQs About Card Sorting
Card sorting is a research method used to organise content and improve information architecture based on user expectations.
Card sorting UX design ensures content is organised in a way that makes sense to users, improving usability and findability.
It’s ideal during early design phases, especially for websites, apps, and complex navigation systems.
Want to know more about card sorting?
Get in touch to find out how Card Sorting can improve your product or service
Card Sorting
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