Our diary study service gathers insights into users’ experiences, behaviors, and feelings over a period of time. This UX research method allows us to collect rich, real-time data about users’ lives and how they engage with a product in their natural environments.
Diary Studies

What do diary studies do
Participants are asked to regularly record their thoughts, activities, and interactions with a product or service in a diary, whether digital or physical. We then analyse the diaries and provide actionable recommendations.
A group of users is carefully chosen to represent the target audience or specific user segments
Over the study period, participants document their experiences regularly and remotely
We use the diaries to identify patterns, trends, pain points, unmet needs, and opportunities for improvement
Diary Study Benefits
Deep insights in in real-world contexts
a more holistic view of user experiences compared to short-term studies like usability testing
Gather emotional and cognitive responses as well as more functional ones
Identify new features that align with users’ needs, habits or lifestyle
FAQs About Diary Studies
A diary study involves participants recording their experiences over time, providing deep insights into real-world behaviours.
Yes, we conduct remote diary studies and digital diary studies to capture user behaviour in natural environments.
Diary studies are ideal for understanding long-term behaviours, habits, and user journeys.
They uncover patterns, pain points, and opportunities that traditional research methods may miss.
Videos
Diary studies in rapid product innovation
See how UX Connections and Radio Times delivered a 5-week diary study with real users to validate innovation ideas and gain feedback on how our new product ideas integrated in to our customers’ daily routine.
User Research at UX Connections
What is a diary study?
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