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Personas

Our UX consultants develop user personas to ensure every design decision is driven by real-world insights. We create detailed profiles of important user groups that allow us to understand the motivations, challenges, and behaviours of target users. These personas enable us to craft tailored, intuitive experiences that truly connect with users of both B2B and B2B industries.

Personas

What does persona development do

Persona creation is a core aspect of our UX Research service offering. Personas are a great communication tool for bringing user behaviours to life. They are critical in affording stakeholders the opportunity to develop empathy with their users. Our methodologies go beyond demographics, delivering insights that reveal real needs and behaviours.

Collect real user data – customer and user personas are grounded in real data

Analyse and code the to data identify themes, patterns and core trends

Aggregate these trends to create behavioural groupings

Consider opportunities for optimising a product or service for each user persona

Persona Benefits

Understand your user better – through data driven profiles

Make better decisions based on defined audience needs

Prioritise features and services based on a deep understanding of your consumer

Support other areas of user research by having detailed audience profiles

FAQs About Personas

A user persona is a research-based representation of your target audience, used to guide design and product decisions.

Our persona development services include B2B buyer persona research and customer personas. We also offer target persona segmentation tailored to your business.

Personas align teams around user needs, improve decision-making, and ensure your product meets real user expectations.

Absolutely. We develop ecommerce personas, product personas, and consumer personas to support growth and conversion optimisation.

Need help defining your audience personas?

We can develop Personas that will improve your product or service

Contact us
Personas

Videos

B2B hospitality user personas with Hoist Platform

In this video we explore the UX Connections research project interviewing hotel employees to understand their needs and motivations at work.

Persona creation process with Onzo Analytics
What is UX Research? An explainer.
Personas

Case Studies

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Personas

Insights

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How we can help

Find out how we can help you deliver success

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