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useful user personas

How to conduct research for useful user personas

When executed correctly, Personas can offer a valuable insight into your product’s requirements, outline the behavioural patterns of your users and in some cases even change the trajectory of a project. In this two-part series we explore the process we recently used at UX Connections to create useful user personas for a multinational client. “Having gone out into the wide world to understand your users’ lives, motivations and environment, a big…

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snap incs spectacles

Can Snap Inc’s Spectacles avoid Google Glass’s fate?

Lara Williams, Editor-at-large What makes Snap Inc’s Spectacles different to Google’s attempt at smart glasses? Snap Inc. may have had high-brow techies scoffing when they first announced their foray into hardware last year, but after taking home three gold medals for design and a bronze for UX interface at Cannes Lions 2017, perhaps it’s time to start taking them seriously. This month, Snap Inc’s Spectacles were released in the UK.…

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