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useful user personas

How to conduct research for useful user personas

When executed correctly, Personas can offer a valuable insight into your product’s requirements, outline the behavioural patterns of your users and in some cases even change the trajectory of a project. In this two-part series we explore the process we recently used at UX Connections to create useful user personas for a multinational client. “Having gone out into the wide world to understand your users’ lives, motivations and environment, a…

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automated vehicles harry

Automated Vehicles and Public Perception

Lara Williams, Editor-at-large It’s becoming increasingly obvious that very soon fully-automated vehicles will be hitting the UK’s roads, but will other drivers and pedestrians accept them? Driverless vehicles will be the biggest change to transport since we switched from horse & cart to motorised cars. With this disruption comes problems, not only in getting the technology right, but in how we accept them into our daily lives. Will we trust…

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