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useful user personas

How to conduct research for useful user personas

When executed correctly, Personas can offer a valuable insight into your product’s requirements, outline the behavioural patterns of your users and in some cases even change the trajectory of a project. In this two-part series we explore the process we recently used at UX Connections to create useful user personas for a multinational client. “Having gone out into the wide world to understand your users’ lives, motivations and environment, a big…

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