UX Connections Supporting The Entrepreneur Ship Atlantic Challenge

London – 21 January 2022. UX Connections recently announced their sponsorship of The Entrepreneur Ship in the Talisker Whisky Atlantic Challenge, supporting Guy Rigby and David Murray in rowing across the Atlantic. It is said to be the world’s toughest row, testing participants’ stamina, mental strength and physical condition.

Guy is an entrepreneur advisor that guides UX Connections in strategic decisions and development of the company, as well as a longtime mentor of UX Connections’ founder Chris Sainsbury. This relationship prompted UX Connections to support Guy’s challenge with David to row across the Atlantic Ocean. David has done remarkable work in the direct mail and data software industry whilst extreme sports have always been a part of his DNA. As the opportunity of the Atlantic Challenge knocked on the door, they teamed up as The Entrepreneur Ship. Guy and David challenged themselves to become the oldest duo that has ever rowed an ocean. In December, they began their journey from the Canaries. What awaits them is 3,000 miles of rowing relay. If successful, they will arrive in Antigua next month, in February 2022.

Aside from testing their physical and mental limits, the impetus for Guy and David to enter the world’s most arduous race is to advocate entrepreneurship and raise awareness of social entrepreneurs. They believe entrepreneurs are the core of the economy who sustain the system by consistently innovating and creating. Now that the world is facing unprecedented environmental and social issues, entrepreneurs are those who shall take up the challenges, considering not only corporate profits but also the people and planet. The funds raised by The Entrepreneur Ship will be donated to UnLtd to support fostering social entrepreneurship.

UX Connections stands together with The Entrepreneur Ship on Guy and David’s astonishingly courageous voyage as well as on championing entrepreneurship, especially since it is the belief of UX Connections that people play a vital part and should exist at the heart of enterprises. More about the people at UX Connections can be found at: https://www.uxconnections.com/our-team/.